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000660
The HBM Leader, After the Q2 Reset

A scenario analysis of KRX: 000660 (SK hynix Inc.), the world's largest maker of high-bandwidth memory (HBM) and the #2 DRAM maker, the primary NVIDIA HBM supplier leading HBM4 into the Rubin generation. We rate the franchise Buy: it is the clear #1 in the memory that matters (a record Q2 2026, net cash), and the ~52% sell-off from its June all-time high overshot on cycle-peak fears. We anchor fair value on the record fundamentals, not the crashed price: at ₩1,422,000 versus a disciplined ₩2,100,000 target, this is a buy-the-dip. The real caveat is cycle-top risk (memory is cyclical, the HBM share lead is normalizing as Samsung and Micron qualify at NVIDIA, and a nearly $600bn Korean capacity build hangs over the out-year supply picture), which the ₩900,000 bear frames as a normalized mid-cycle roll. The debate is not whether the franchise is elite; it is how far the sell-off overshot.

Naina Garg · Data as of August 7, 2026
Read the Report ↓ Try the Scenario Tool
₩2,100,000
12-mo Price Target
Buy
Rating
~3.9x
Price / Current Book
~57%
HBM Revenue Share
~+₩32.5tn
Net Cash
000660SK hynix Inc., Korea ExchangeBuy
Analysis: Aug 7, 2026
Last₩1,422,000
YTD+118.4%
52w₩245,000–₩2,987,000
Mkt Cap₩1,035T
Fwd P/E4.5x
PT₩2,100,000

Snapshot: Executive Summary

One-page summary · institutional view

SK hynix is the world's largest maker of high-bandwidth memory (HBM) and the #2 DRAM maker, headquartered in Icheon, South Korea. HBM is the vertically stacked DRAM bolted beside every AI GPU, and SK hynix is the clear leader: the lead NVIDIA HBM supplier, first to HBM4 mass production, and holder of a majority of NVIDIA's Rubin-generation HBM4 allocation4. On the library's "own the toll, not the traffic" frame, HBM leadership is as close to a toll-road as memory gets: NVIDIA's accelerators cannot ship without it, and SK hynix has been the first through NVIDIA validation each generation.

The price of that leadership has just been re-set. On book value, the durable anchor for a deeply cyclical business, SK hynix now trades at ~3.9x current book (book value per share ~₩360,000, lifted by the Q2 gains), down from a ~10x June extreme but still above a ten-year 0.75x-2.9x band3. The spot P/E is distorted both ways (trailing collapses on the record quarter, forward ~7.5x normalizes to ~4.5x on a FY26E operating-EPS anchor of ₩315,736), which is exactly why memory is valued through the cycle, not on a snapshot multiple. And the tape has broken: after a near-vertical run to a ₩2,987,000 all-time high on June 25, the stock has fallen ~52% to ₩1,422,0005, including a ~9.6% drop on the July 28 Q2 print itself, after the June 29 unveiling of a nearly $600bn Samsung / SK hynix capacity plan had already revived out-year oversupply concerns9. The HBM revenue-share lead is also normalizing, from ~70% a year ago to ~57% at end-2025, as Samsung and Micron qualify at NVIDIA (Counterpoint)4.

Q2 2026 (reported July 28) set records: revenue ₩79.32tn (+257% YoY, +51% QoQ) and operating profit ₩60.54tn (a ~76% operating margin), with first-half revenue crossing ₩100tn for the first time2. But it missed lofty expectations (~₩84tn revenue / ~₩64tn operating profit) because HBM4 shipments slipped into later periods8, and reported net profit of ₩93.92tn was flattered by ~₩63.3tn of one-time gains (chiefly the Kioxia stake sale; core net ~₩45.5tn), on a net-cash balance sheet1. We rate SK hynix Buy, 12-month PT ₩2,100,000 (bull ₩2,700,000 / bear ₩900,000) via a through-cycle EPS x normalized-multiple model. That ₩2.1M sits about +48% above spot yet still well below the Street's median (₩3,300,000) and mean (₩3,334,250) and its Strong-Buy consensus (34 Buy + 4 Overweight / 2 Hold / 1 Sell)6: a deliberately disciplined target. We anchor fair value on the record fundamentals, not the crashed price; the ~52% sell-off overshot on cycle-peak fears, so at ₩1,422,000 this is a buy-the-dip. The one real caveat is cycle-top risk, which the ₩900,000 bear frames as a normalized mid-cycle roll. Note the library's memory peer Micron (MU) is also rated Buy at similar forward multiples.

Rating
Buy
12-mo PT ₩2,100,000
Q2'26 Rev
₩79.32tn
+257% YoY
Q2'26 Op Profit
₩60.54tn
~76% margin
FY26E EPS
₩315,736
consensus (operating)
Mkt Cap
₩1,035T
₩1,422,000 × 728M sh
Price / Book
~3.9x
vs 0.75–2.9x band

Tactical: SK hynix is trading at ₩1,422,000, ~48% below our ₩2,100,000 12-month target (a disciplined figure that still sits well below the ~₩3.2M Strong-Buy Street). We rate the HBM leader a Buy: the clear #1 in the memory that matters, with net cash and a record Q2 2026, sold off ~52% from its ₩2,987,000 ATH on cycle-peak fears. We anchor fair value on the record fundamentals, not the crashed price: the sell-off overshot, a buy-the-dip. The key caveat is cycle-top risk (memory is cyclical, and out-year oversupply risk builds as Korea funds a nearly $600bn capacity expansion), which the ₩900,000 bear frames as a normalized mid-cycle roll. Rating Buy.

Investment Thesis

Bull · Base · Bear · Rating

Bull Case

₩2,700,000
+90% vs spot · supercycle holds + further re-rating (below the ₩5.3M Street high)
  • The AI memory supercycle holds through 2027: HBM4 ramps back on schedule at a majority NVIDIA Rubin allocation, and 2027 capacity fills as fast as 2026
  • The ~4x book multiple re-rates back toward its June regime as the timing worry fades and book compounds
  • FY26E operating EPS ~₩315,736 at ~8.55x → ₩2.70M, still below the Street mean (₩3.33M) and the ₩5.3M high
  • The HBM share lead stabilizes near ~57% rather than compressing toward Samsung and Micron

Base Case

₩2,100,000
+48% vs spot · still well below the Street median (₩3.30M)
  • FY26E operating EPS ₩315,736 at ~6.65x → ₩2.10M, cross-checked at ~5.8x current book (BVPS ~₩360,000)
  • The supercycle is real; the HBM4 ramp slipped only a quarter, and record fundamentals, not the crashed price, anchor the target
  • Net cash de-risks the balance sheet; the ~52% sell-off overshot on cycle-peak fears rather than signalling a broken franchise
  • A Buy-quality franchise the sell-off left too cheap: a disciplined buy-the-dip, still well below the Street's optimism

Bear Case

₩900,000
(37%) vs spot · HBM correction + Rubin cut
  • A post-2026 HBM correction as capacity expands, plus an NVIDIA Rubin cut, rolls over the record margins fast (peak-cycle operating leverage)
  • The valuation resets from ~4x book back toward the historical 0.75-2.9x band as the cycle turns
  • Value on a normalized mid-cycle EPS ~₩90,000 x ~10x → ₩900,0005
  • NAND stays weak and the share lead keeps compressing as Samsung and Micron take Rubin allocation

Rating: Buy. The probability-weighted scenarios (50% base / 25% bull / 25% bear) blend to ~₩1.95M, about +37% above the ₩1,422,000 spot and a touch (~7%) below the ₩2.1M base as residual cycle-top risk tempers the weighting. We set the headline at the ₩2.1M base, which still sits well below the Street's median target (₩3,300,000). We anchor fair value on the record fundamentals, not the crashed price: the ~52% sell-off overshot on cycle-peak fears, so at ₩1,422,000 this is a buy-the-dip. Our ₩2.1M is deliberately disciplined, far below the Street's Strong-Buy consensus (34 Buy + 4 Overweight / 2 Hold / 1 Sell, mean ₩3,334,250) that has been slow to mark targets down (Micron, at similar multiples, is also a Buy in this library). The one real caveat is cycle-top risk, which the ₩900,000 bear frames as a normalized mid-cycle roll. What would pull us off Buy: signs of an HBM price rollover or an NVIDIA Rubin cut. What would push us toward the Street: confirmation the HBM4 ramp is back on schedule, the upcycle extends toward 2028 (as management and some analysts argue), and the ~57% share lead stabilizes.

Business Overview

One memory franchise · a DRAM/HBM profit core + a weaker NAND leg

SK hynix makes memory chips: the volatile, high-volume commodity that stores and feeds data across every computer and phone, and now every AI accelerator. Its core is DRAM, where it is the #2 global maker and, critically, the #1 in HBM, the high-bandwidth stacked DRAM that the AI build-out is pulling forward. A weaker, more commoditized NAND flash leg rounds out the model, supported more by price hikes and supply discipline than by volume. The whole franchise is deeply cyclical: memory prices boom and bust, and SK hynix's earnings swing with them. The franchise's standing has re-rated with the cycle: in mid-2026 SK hynix overtook Samsung to become South Korea's most valuable company, both memory makers topped $1tn in market value, and beyond NVIDIA the company was selected by Microsoft to supply memory for its custom AI chips. It also listed American depositary receipts on Nasdaq in July 2026 (SKHY), a ~₩45.5tn ($29bn) offering over existing shares7.

FY2025 revenue mix by product (est.)

DRAM (HBM-led) is the profit core; HBM exceeded ~40% of DRAM revenue and keeps rising; NAND is the weaker leg. The DRAM/HBM/NAND split shown is an author estimate against the WSJ revenue base.

Analyst ratings (WSJ/FactSet)

The sell-side is net Buy: 34 Buy + 4 Overweight vs 2 Hold and 1 Sell, even more bullish than our disciplined Buy, which still sits below the Street median target.

Where SK hynix sits in the memory chain

  • DRAM (the profit core): dynamic memory for servers, PCs, and phones. SK hynix is the #2 maker globally, and the operating profit runs almost entirely through DRAM, now increasingly HBM.
  • HBM (the growth engine): high-bandwidth memory stacked beside AI GPUs. SK hynix is the clear #1 (~57% revenue share), the lead NVIDIA HBM supplier, and first to HBM4 mass production. HBM has exceeded ~40% of DRAM revenue and is still rising.
  • NAND (the weaker leg): flash storage for SSDs and mobile. More commoditized and lower-margin; supported by price hikes and supply cuts rather than volume growth.
  • The cycle: memory is a boom/bust capex business. FY2025 and 2026 are a supercycle peak; the durable through-cycle anchors are book value and normalized mid-cycle earnings.

HBM: The AI Memory Moat

The chokepoint product · #1 today, the lead normalizing

The single most important section in this report. AI accelerators are gated not by compute alone but by memory bandwidth: how fast data reaches the GPU. HBM solves this by stacking DRAM dies vertically (16-high on HBM4) with a wide interface, delivering far more bandwidth per watt than standard DRAM. Every NVIDIA, AMD, and custom-silicon accelerator ships with HBM bolted alongside, and SK hynix is the supplier that has been first through NVIDIA's validation each generation. It moved to HBM4 mass production ahead of Samsung and Micron and holds a majority of NVIDIA's Rubin-generation HBM4 allocation4.

Revenue trajectory (₩tn)

FY23 (the memory trough) to FY25 ₩97.15tn actual; FY26E and FY27E are consensus: a steep ramp the HBM mix is meant to drive as HBM4 scales into 2027.

HBM revenue share (%)

SK hynix ~57% (Counterpoint, end-2025); Samsung ~22% / Micron ~20% author est. SK hynix is the clear #1, but the lead has normalized from ~70% a year ago as both rivals qualify at NVIDIA.

Why SK hynix, and why the moat is real

HBM is hard: stacking 16 DRAM dies with through-silicon vias, keeping thermals and yields in line, and clearing NVIDIA's exacting validation is a multi-year capability. SK hynix has been the first mover every generation (HBM2E, HBM3, HBM3E, now HBM4), which earns it the majority allocation and the pricing power. That is the "route through, not past" test from the library's synthesis: the AI build cannot avoid HBM, and it cannot avoid SK hynix as the lead supplier today. The record FY2025 margins (48.55% operating) are the moat cashing out. Management frames the current run as a "structural shift" rather than a normal cycle: with customers prioritizing procurement over price and HBM demand exceeding capacity over the next three years, it argues the upcycle can extend into 2027 and possibly 20288. Independent sell-side voices echo the framing: Goldman Sachs' Alvin So says this is "not the typical memory cycle" and sees "a structural change" in the industry11.

The wrinkle: the lead is normalizing, and the cycle can still turn

Two things temper the bull narrative. First, the revenue-share lead is compressing: from ~70% a year ago to ~57% at end-2025, as Samsung and Micron finally qualify HBM3E/HBM4 at NVIDIA (Counterpoint)4. A duopoly-plus-one erodes the pricing power a near-monopoly held. Second, and more structural, the memory cycle can turn: Korea's nearly $600bn Samsung / SK hynix capacity plan is set to double national DRAM capacity within five years, and Morningstar cautions that such build-outs "often lead to oversupply in tail years" if AI spending slows9. The franchise quality is not in question; the durability of the peak is, and even at ~4x book (still above the historical band) after the reset, that durability is what the multiple must earn.

The earnings backdrop

Annual EPS trajectory (₩)2

From a FY2023 loss through the trough, to FY2025 EPS ₩60,378, to a FY26E consensus of ₩315,736 (a ~5x jump as HBM scales). The acceleration is real; the question the multiple poses (still ~4x book after the reset) is how much of it is a durable peak.

DRAM, HBM & NAND: The Segments

The DRAM/HBM profit core · the NAND drag · sold-out 2026

Outside the HBM headline, SK hynix runs a three-product memory business whose economics diverge sharply. DRAM (now HBM-led) carries almost all the profit; NAND is the weaker, more commoditized leg. The bear case is less about the HBM moat than about the cycle riding this base: memory prices boom and bust, and SK hynix's record margins are a peak, not a plateau.

DRAM and HBM: the profit core

  • DRAM (HBM-led): the profit engine. HBM has exceeded ~40% of DRAM revenue and keeps rising, dragging blended DRAM margins to record levels as AI demand outruns supply. This is where the FY2025 48.55% operating margin comes from.
  • This core is also the source of the peak-cycle risk: any HBM or DRAM price rollover reverses record margins fast, because operating leverage cuts both ways.

NAND: the weaker leg

  • NAND flash: storage for SSDs and mobile, a more commoditized and lower-margin business. Supported through 2026 by price hikes and supply cuts rather than volume growth.
  • NAND is the drag on the blend: a weak leg that dilutes the DRAM/HBM strength and offers less through-cycle protection.
HBM rev share
~57%
was ~70% a yr ago
FY25 op margin
48.55%
record
Q2'26 revenue
₩79.32tn
+257% YoY
2026 capacity
Sold out
HBM/DRAM/NAND

The risk lens

The base case is that 2026 capacity (sold out across HBM, DRAM, and NAND) fills at strong prices while HBM4 ramps; new wafer capacity only adds volume in 2027. The downside is specific: an HBM or DRAM price rollover as capacity expands, arriving while the multiple still pays ~4x book (above the historical band). That single dynamic (peak margins reversing after a broken parabola) is the difference between the base and bear cases.

Financial Health & Trends

Revenue, operating margin, and the AI-driven record

Revenue & operating margin (FY23–FY27E)

Price / book history (x)

The trough-to-record arc

SK hynix's revenue collapsed in the 2023 memory downturn (a full-year operating loss), then re-accelerated violently on the AI/HBM cycle. FY2025 closed at record levels: revenue ₩97.15tn (+47% YoY), operating margin 48.55%, net margin 44.18% (net ~₩42.9tn), EPS ₩60,378, ROE 44.15%2. Q2 2026 (reported July 28) extended the run to fresh records: revenue ₩79.32tn (+257% YoY, +51% QoQ) with operating profit of ₩60.54tn (a ~76% operating margin), and first-half revenue crossed ₩100tn for the first time8. Reported net profit was ₩93.92tn, but ~₩63.3tn of that was one-time investment gains (chiefly the Kioxia stake sale); core net was ~₩45.5tn. That gain lifted book value per share to ~₩360,000, and the balance sheet remains net cash. Consensus models FY26E operating EPS at ₩315,736; even so, the print missed the ~₩84tn revenue / ~₩64tn operating-profit bar on HBM4-shipment timing.

Annual EPS: FY23 loss → FY26E ₩315,736

EPS in ₩; the operating-margin line is the reported/estimated rate. The FY2023 loss, the FY2024-25 recovery, then the FY26E surge. FY26E is consensus; the jump is what makes forward P/E look cheap and trailing look expensive.

Q2 2026 print highlights

MetricQ2 2026YoYDriverNote
Total revenue₩79.32tn+257%AI/HBM demand+51% QoQ · record
Operating profit₩60.54tn+557%HBM mix / pricing~76% margin · record
Net profit (reported)₩93.92tnNMincl. ~₩63.3tn one-offKioxia stake sale
Core net (ex one-off)~₩45.5tnoperating basisauthor est.
Reported diluted EPS₩131,478NMincl. one-off~₩63,900 ex-item
H1 2026 revenue>₩100tnfirst timeAI supercyclereported
FY26E EPS (consensus, operating)₩315,736+~5xHBM rampconsensus

Note: Q2 2026 figures are from SK hynix's July 28, 2026 newsroom release; reported net profit includes ~₩63.3tn of one-time gains (chiefly the Kioxia stake sale), so NM marks the YoY comparison as not-meaningful. FY26E operating EPS is consensus. Book value per share ~₩360,000 (est.) reflects the Q2 equity gain; net cash was ~+₩32.5tn at Q1 2026 and was further boosted by the Kioxia sale proceeds. Values are ₩ (won).

Capital Allocation & Returns

Net cash after years of net debt, a raised dividend, capex to fund HBM4

SK hynix has inflected to a net-cash balance sheet: cash of ₩54.36tn against debt of ₩21.83tn, ~+₩32.5tn net, after years of cyclical net debt1. Roughly 50% of accumulated free cash flow is pledged to shareholder returns for 2025-2027, and the dividend was raised to ₩3,000/share. But the equity story here is not income: the capital return is real, yet you own SK hynix for the HBM leadership and the through-cycle book value, not the ~0.2% dividend yield at this price.

Net cash / (debt) trajectory (₩tn)

Years of cyclical net debt through the 2023 trough, then a sharp inflection to ~+₩32.5tn net cash as the AI cycle generated record free cash flow. The de-risking is genuine and recent.

Annual EPS trajectory (₩)

FY23 loss → FY25 ₩60,378 → FY26E ₩315,736: the same surge that funds the net-cash inflection and the dividend raise, and that the ~4x book multiple already partly discounts.

Net cash
~+₩32.5tn
cash > debt
Cash
₩54.36tn
Q1 2026
Debt
₩21.83tn
falling
Dividend
₩3,000
per share, raised
Payout policy
~50%
of FCF, 2025-27
Return on equity
44.15%
FY25, peak

The reinvestment question

SK hynix's best investment is its own roadmap: HBM4, 16-Hi stacking, and new fabs, funded from record operating cash. Capex was ~₩30.2tn in FY2025 and is guided to the high-₩40tn range for 2026 to fund HBM4, the M15X fab (pulled forward) and Yongin Fab1, including an ~$8bn order for ASML EUV lithography systems. At ~4x current book, the value question is not capital allocation (the balance sheet is now a fortress); it is whether the peak-cycle earnings that fund it are durable, and whether the HBM4 ramp that slipped this quarter lands on the revised schedule. That is the work of the next two sections.

Valuation Overview

A book-value peak: what has to be true

Memory cannot be valued on a spot P/E, because a deep cycle distorts it both ways: SK hynix's trailing P/E has collapsed on the record trailing-twelve-month earnings (and is further distorted by a one-time Kioxia gain), while its forward P/E is ~4.5x on a FY26E operating-EPS anchor of ₩315,736. Neither is the anchor. Through the cycle, the durable anchors are price-to-book and normalized mid-cycle earnings. On book, after the ~52% derating and a Kioxia-boosted equity base, SK hynix trades at ~3.9x current book (BVPS ~₩360,000), off the ~10x June extreme but still above a ten-year 0.75x-2.9x band. The valuation question is a durability question: does the supercycle hold and the HBM4 ramp re-rate the multiple back up, or does the cycle turn first?

The bull's strongest valuation counter is that this rally was earnings-driven, not multiple-driven: the Kospi trades at roughly 8.6x forward earnings (versus ~21.2x for the S&P 500), SK hynix lower still at ~4.5x forward, and some managers (Robeco) call Samsung and SK hynix "quite cheap" on an earnings basis. We take the point, but anchor on book: forward EPS is a peak-cycle number (and flattered by the Kioxia one-off in reported terms), and it is the price-to-book, now ~4x after the reset but still above its historical band, that we watch11.

Price / book history (x)

The 0.75x-2.9x historical band vs today's ~4x current book, down from a ~10x June extreme as both the price fell and book jumped on the Q2 gains. Still above the band; the bull case needs a re-rating as HBM4 ramps.

Analyst target distribution (₩M)

WSJ (targets slow to revise post-drop): Low ₩1.4M · Median ₩3.30M · Mean ₩3.33M · High ₩5.3M, against a ₩1,422,000 spot (now near the Street low) and our ₩2.1M PT. Our base still sits well below the Street; bull ₩2.7M and bear ₩0.9M both sit below the Street median.

Why the scenario model

A single multiple obscures the two things actually in play: what a normalized mid-cycle EPS is worth, and what multiple the market pays on it. We value FY26E / normalized EPS × a through-cycle P/E → implied PT, cross-check against price-to-book, run three scenarios, and weight them. The base (FY26E operating EPS ₩315,736 at ~6.65x) reconciles to ₩2,100,000, cross-checked at ~5.8x current book; the bear uses a normalized mid-cycle EPS (~₩90,000). Note the library's memory peer Micron (MU) is also a Buy at similar multiples. That work (with an interactive tool) is the next section.

Scenario Model: EPS × Normalized Multiple

Three scenarios · live sliders · sensitivity grid · price-to-book cross-check · calculators

The model is the heart of the report. Each scenario values memory through the cycle: EPS × a normalized P/E = implied PT, cross-checked against price-to-book. Toggle Base / Bull / Bear to load the anchor inputs; drag the EPS and P/E sliders to see the implied PT update. The base (FY26E operating EPS ₩315,736 at ~6.65x) reconciles to ₩2,100,000: still well below the Street median (₩3.30M). The bear deliberately uses a lower normalized mid-cycle EPS (~₩90,000), not the peak FY26E figure, because a bear case is a turned cycle.

The two live levers are FY26E/normalized EPS (₩) and the through-cycle P/E multiple. The P/B cross-check reads current book value per share ~₩360,000 (so ₩2.10M ≈ ~5.8x current book). Memory is a book-value and mid-cycle-earnings story, so both the EPS and the multiple are the swing variables.

LineValue
FY26E / normalized EPS₩315,736
× through-cycle P/E6.65x
= implied PT₩2,100,000
P/B cross-check (÷ ₩360,000 book)
vs current market

EPS and P/E load from the scenario anchor and are user-editable via the sliders. Base reconciles to ₩2,100,000 (FY26E operating EPS ₩315,736 × 6.65x); bull ₩2,700,000 (₩315,736 × 8.55x); bear ₩900,000 (normalized EPS ₩90,000 × 10.0x). The P/B line cross-checks the implied PT against current book value per share ~₩360,000.

Sensitivity grid: EPS × P/E (PT in ₩)

PT calculator (EPS × multiple)

Implied PT
₩2,100,000
+48% vs ₩1,422,000

Risk / Reward calculator

R/R
checking…
0 / 2000

Note: The assistant reasons from the dashboard's data snapshot and thesis sections: it does not browse the web or access real-time fundamentals beyond what's in data.js. Treat its responses as scenario-modeling support, not primary research. Author judgments on rating, PT, and probabilities remain with the analyst.

Upcoming Catalysts

Next 12 months
CatalystWindowWhy it matters
Q3 2026 earningsOct 27, 2026The key near-term event: whether the record ~76% operating margins hold and whether HBM4 shipments accelerate after the Q2 timing slip that caused the revenue miss.
HBM4 volume rampH2 2026HBM4 mass production began in Q2; the volume ramp into NVIDIA Rubin (SK hynix holds the majority Rubin allocation) must accelerate on the revised schedule for the base and bull cases.
Customer supply agreements2026~10 long-term customer supply agreements (LTAs) signed lock in multi-year HBM demand and de-risk the ramp; further signings extend visibility.
2026 memory pricingEach quarterDRAM and NAND ASPs rose strongly QoQ in Q2; sustained pricing power is what keeps the record margins from rolling over, and the bear case from engaging.
Capital-return path2025–27~50% of accumulated FCF pledged to returns and the dividend raised to ₩3,000; execution on net cash and buybacks supports the through-cycle case.
US ADR / Nasdaq listingCompleted Jul 2026The ~₩45.5tn ($29bn) Nasdaq ADR listing (SKHY) completed in July over existing shares; it broadened the shareholder base and could narrow the valuation gap to Micron. A structural, not fundamental, catalyst.7

Risk Factors

What breaks the thesis
  • Peak-cycle operating leverage. The pre-eminent risk. Record margins (~76% operating in Q2 2026) are a cyclical peak; any HBM or DRAM price rollover reverses them fast, because leverage cuts both ways. Memory has never sustained margins like these, and the whole bear case is this peak turning.
  • NVIDIA concentration. HBM revenue leans heavily on NVIDIA, the primary customer for SK hynix's Rubin-generation HBM4. A cut to NVIDIA's build plans, or a shift of allocation to Samsung and Micron as they qualify, would hit the demand the whole thesis depends on.
  • The HBM share lead is normalizing. From ~70% a year ago to ~57% at end-2025 (Counterpoint), as Samsung and Micron qualify HBM3E/HBM4 at NVIDIA. A duopoly-plus-one erodes the pricing power a near-monopoly held.
  • Capacity-driven oversupply. Korea's nearly $600bn Samsung / SK hynix plan is set to double national DRAM capacity within five years; Morningstar warns such build-outs "often lead to oversupply in tail years" if AI spending slows, since fresh fabs take two to three years to come online and can arrive as demand tapers9.
  • Memory-efficiency software. Techniques such as Google's TurboQuant that reduce the memory an AI model needs could, at the margin, soften demand growth; SK hynix argues they instead expand the market by improving AI economics.
  • HBM4 ramp timing and valuation. The Q2 revenue miss came from HBM4 shipments slipping into later periods; a further delay would push revenue and the ramp out again. At ~4x current book (still above a 0.75x-2.9x band), the multiple has already compressed off its June extreme but is not yet cheap: any further pricing, demand, or timing disappointment compresses it toward the historical band, which is most of the bear-case move.
  • Market frothiness and retail leverage. SK hynix and Samsung together now make up more than half of the Kospi, and the Korea Exchange delayed the June 2026 launch of single-stock weekly options (SK hynix among them) after record volatility, including an ~8% single-day drop followed by an ~8% rise the next day and a market volatility gauge at an all-time high. Regulators voiced "regret" over leveraged single-stock ETFs tied to the two chipmakers, and national margin debt sits at a record ₩37tn ($24bn) with about half of adults now holding brokerage accounts. A momentum- and leverage-heavy, retail-driven tape can amplify a drawdown if the AI narrative cools, independent of the fundamentals10.
  • China / geopolitical exposure. SK hynix runs fabs at Wuxi and Dalian in China on annual US export licenses; a licensing or policy change could disrupt a meaningful part of the footprint.
  • NAND weakness. The NAND leg is commoditized and lower-margin, supported by price hikes and supply cuts rather than volume; it offers less through-cycle protection than the DRAM/HBM core.
  • Cyclicality of the memory base. Memory is a boom/bust capex business; the 2023 downturn (a full-year operating loss) is a recent reminder that the trough can be severe even with the HBM moat intact.

Scenario Stress Tests

Quantified what-if PT under specific shocks
ScenarioMechanismAnchor PTDelta vs base ₩2.10M
BaseFY26E EPS ₩315,736 × 6.65x (≈5.8x current book)₩2,100,000
Multiple resets toward the band₩315,736 EPS × 3.0x~₩947,000(55%)
Rubin trim: EPS haircut₩250,000 EPS × 6.65x~₩1,662,500(21%)
Cycle turns, book-multiple compressionNormalized EPS ₩120,000 × 8.0x~₩960,000(54%)
Full bear (HBM correction + Rubin cut)Normalized EPS ₩90,000 × 10.0x₩900,000(57%)
Bull: supercycle holds + re-rating₩315,736 EPS × 8.55x₩2,700,000+29%

All stress-test PTs are derived from the same EPS × normalized-multiple framework used in the interactive tool: each shock changes only the inputs noted. Deltas are vs the ₩2,100,000 base PT. The bear cases deliberately use a normalized mid-cycle EPS (not the peak FY26E figure), because a bear case is a turned cycle. After the ~52% reset the spot (₩1,422,000) sits ~48% below the base, which is why the probability-weighted blend (~₩1.95M) lands a touch below the base and about +37% above spot.

Bull vs Bear Debate

The hardest questions, both sides
IssueBull viewBear view
Is the moat real? SK hynix is the clear #1 in HBM, the lead NVIDIA HBM supplier, first to HBM4 mass production, holding a majority of Rubin allocation. 2026 is sold out and it printed a record FY2025. A genuine chokepoint. Moats protect share, not the multiple. Samsung and Micron are qualifying at NVIDIA; the ~57% share (from ~70%) is normalizing, and ~4x book (still above the historical band) can compress further even with the lead intact.
Cycle durability The AI memory supercycle is structural: HBM demand outruns supply, 2026 is sold out, and new wafer capacity only adds volume in 2027. The peak can persist. Memory always mean-reverts. Record ~76% operating margins (Q2 2026) are a peak, not a plateau; peak-cycle leverage reverses fast on any price rollover. You are paying a cyclical top.
NVIDIA / Rubin SK hynix holds the majority Rubin HBM4 allocation and cleared validation first; any near-term demand jitters are noise against a multi-year, sold-out build. Heavy NVIDIA concentration means a single customer's build decision can dent the whole demand base, and Samsung and Micron are qualifying to take share of the Rubin allocation.
Valuation On forward EPS (~4.5x) it is not expensive, net cash plus a ₩3.3M Street median support a Buy, and the ~52% reset has removed the multiple risk. Micron, at similar multiples, is a Buy in this library. Spot P/E is a distorted memory trap (and reported EPS is flattered by the Kioxia one-off). On book (~4x, still above the historical band) it is not yet cheap, and it is not obviously cheaper than Micron on the durable anchors.
Our call We rate Buy at ₩2.1M: the ~52% sell-off overshot a record-fundamentals franchise; HBM leadership, sold-out 2026, and net cash. Even as a Buy we sit well below the ~₩3.2M Street: cycle-top risk is real, and the ₩900k bear marks a normalized mid-cycle roll.

Technical Analysis

Trend, momentum, relative strength, and key levels

SK hynix trailing-12-month closes (₩)

RSI (multi-timeframe)

Cooled hard off the June ₩2,987,000 all-time high, consistent with a stock unwinding a parabolic move.

MACD vs Signal

Constructive through the AI/HBM run but rolling over as the parabolic move unwound near the highs.

Relative strength (2026 YTD)

SK hynix still leads the SOX and the KOSPI year-to-date (+118.4%) on the HBM supercycle, but the once-parabolic move has been sharply repriced after the Q2 miss.

EMA stack (current, ₩)

Trader's view

  • Price < 50-DMA but > 200-DMA: the parabola broke, so the short-term trend has rolled over while the longer-term uptrend (the 200-DMA) still holds beneath spot.
  • Key support: the ₩1,300,000 area (the post-drop shelf below spot). A close below would signal the reset has further to run.
  • Key resistance: the broken ₩2,000,000 shelf, then the ₩2,987,000 all-time high far above. A decisive re-rating needs a fresh catalyst (HBM4 shipments back on schedule, or confirmation the upcycle extends into 2028).
  • Momentum: washed out after the post-Q2 collapse, consistent with a Buy whose ₩2.1M target sits ~48% above a spot left oversold by a ~52% drawdown from the ATH. The drop also tracks a market-wide Kospi volatility spike that tripped an unprecedented number of trading curbs and pushed the index's volatility gauge to a record10.

Glossary & Methodology Notes

Terms used in this report
HBM (High-Bandwidth Memory)
Vertically stacked DRAM (16-high on HBM4) with a wide interface, delivering far more bandwidth per watt than standard DRAM. Bolted beside every AI GPU. SK hynix is the clear #1 (~57% revenue share) and the lead NVIDIA HBM supplier.
DRAM vs NAND
DRAM is fast, volatile working memory (the profit core, now HBM-led); NAND is slower, non-volatile flash storage (the weaker, more commoditized leg). SK hynix is #2 in DRAM globally and #1 in HBM.
The memory cycle
Memory is a boom/bust capex business: prices and margins swing violently with supply and demand. FY2025-26 is a supercycle peak; the 2023 downturn was a full-year operating loss. This is why spot multiples mislead.
Price-to-book vs P/E for cyclicals
For a deep cyclical, a spot P/E is distorted (trailing looks expensive as earnings lag; forward looks cheap as the market prices the jump). Price-to-book and normalized mid-cycle earnings are the durable anchors. SK hynix is at ~4x current book vs a 0.75x-2.9x band, down from a ~10x June extreme after the ~52% derating and a Kioxia-boosted book.
HBM4 / 16-Hi stacking
The next HBM generation, stacking 16 DRAM dies. SK hynix began HBM4 mass production in Q2 2026 ahead of Samsung and Micron; the volume ramp into NVIDIA Rubin runs through H2 2026 after Q2 shipments slipped a quarter (the cause of the Q2 revenue miss).
NVIDIA Rubin
NVIDIA's next-generation accelerator platform (after Blackwell), which uses HBM4. SK hynix holds a majority of the Rubin HBM4 allocation and is NVIDIA's primary HBM supplier; a hypothetical Rubin build cut is the central demand risk in the bear case.
"Memflation"
Shorthand for the sharp memory-price inflation of the AI cycle: DRAM and HBM contract prices rising strongly QoQ as demand outruns supply. It drives the record margins and, if it rolls over, the bear case.
Net cash
Cash and equivalents minus total debt. SK hynix inflected to ~+₩32.5tn net cash (cash ₩54.36tn vs debt ₩21.83tn) in Q1 2026 after years of cyclical net debt: a genuine balance-sheet de-risking.

Methodology

  • Snapshot anchor: August 7, 2026. Live price patches via the Cloudflare-Worker quote proxy (Yahoo 000660.KS, in KRW) on page load.
  • KRW-native: all market data and operating financials are in Korean won (the KRX listing); no FX conversion is applied.
  • FY26E figures are consensus; reported actuals are from SK hynix's Q2 2026 (Jul 28, 2026) and FY2025 results (SK hynix newsroom / stockanalysis.com). Reported Q2 net profit includes ~₩63.3tn of one-time gains (chiefly the Kioxia stake sale); the model uses an operating EPS anchor. Scenario inputs and segment estimates are the author's view, flagged where used.
  • The scenario model values FY26E / normalized EPS × a through-cycle P/E, cross-checked against price-to-book. The base reconciles to ₩2,100,000; the bear uses a normalized mid-cycle EPS.
  • Conclusions are the author's view. Illustrative, not investment advice.

Sources & Citations

Public filings, disclosures, and inline footnote targets

Inline citations

Superscripted numbers in the body link here. Click any N in the report to jump back to the source.

  1. SK hynix Inc., Q2 2026 results (reported July 28, 2026): revenue ₩79.32tn, operating profit ₩60.54tn (~76% operating margin); reported net profit ₩93.92tn included ~₩63.3tn of one-time investment gains (chiefly the disposal of the Kioxia stake; pretax profit ₩122.7tn), so core net was ~₩45.5tn. Net cash was ~+₩32.5tn at Q1 2026 (cash ₩54.36tn vs debt ₩21.83tn) and was further boosted by the Kioxia sale proceeds. Figures from SK hynix's newsroom release. SK hynix Newsroom.
  2. SK hynix Inc., FY2025 and Q2 2026 results: FY2025 revenue ₩97.15tn (+47% YoY), operating margin 48.55%, net margin 44.18% (net ~₩42.9tn), EPS ₩60,378, ROE 44.15%. Q2 2026 (reported Jul 28, 2026): revenue ₩79.32tn (+257% YoY, +51% QoQ), operating profit ₩60.54tn (+557% YoY, ~76% margin), first-half revenue past ₩100tn for the first time. FY26E operating EPS ₩315,736 (consensus). Figures from SK hynix's newsroom release and stockanalysis.com (000660.KS). SK hynix Newsroom.
  3. Valuation anchors: price ₩1,422,000 (stockanalysis.com/Yahoo 000660.KS, Aug 7 2026 close), ~728M shares, market cap ~₩1,035T; forward P/E ~4.5x on FY26E operating EPS ₩315,736; price-to-book ~3.9x on current book value per share ~₩360,000 (up from ₩231,952 at Q1 2026 after the Q2 equity gain), down from a ~10x June extreme. The 0.75x-2.9x historical price-to-book band is a ten-year range (trade-press/tracker estimate, not a filing).
  4. HBM market position: SK hynix ~57% HBM revenue share as of end-2025, ahead of Samsung and Micron (Counterpoint Research, reported by the Financial Times); the lead has normalized from an estimated ~70% a year earlier as both rivals qualify at NVIDIA. SK hynix began HBM4 mass production in Q2 2026 ahead of Samsung and Micron and holds a majority of NVIDIA's Rubin-generation HBM4 allocation (TrendForce estimate). Share and allocation figures are trade-press estimates, not a SK hynix filing.
  5. Price action: SK hynix reached a ₩2,987,000 all-time high on June 25, 2026 and has since fallen ~52% to ₩1,422,000 (stockanalysis.com/Yahoo market data, 000660.KS, Aug 7 2026), including a ~9.6% drop on the July 28 Q2 print, unwinding a near-vertical AI/HBM run. The bear case values a normalized mid-cycle EPS ~₩90,000.
  6. Consensus (WSJ; targets slow to revise after the post-earnings drop): analyst ratings 34 Buy + 4 Overweight / 2 Hold / 1 Sell → consensus Buy; 12-month price target mean ~₩3,334,250 / median ~₩3,300,000 (range ₩1.4M–₩5.3M). Market data (price ₩1,422,000, ~728M shares, market cap ~₩1,035T, 52-week range ₩245,000–₩2,987,000, forward P/E ~4.5x) from stockanalysis.com/Yahoo (000660.KS) as of August 7, 2026.
  7. US listing (Financial Times, reported June 24, 2026; completed July 2026): SK hynix listed American depositary receipts on Nasdaq (SKHY) in a ~₩45.5tn ($29bn) offering over existing shares; analysts noted a US listing could narrow SK hynix's valuation gap to Micron. SK hynix is the primary HBM supplier to NVIDIA and was selected by Microsoft to supply memory for its custom AI chips; in mid-2026 it overtook Samsung as South Korea's most valuable company.
  8. Q2 2026 results and the miss (SK hynix newsroom / KED Global / Quartz, reported July 28–29, 2026): revenue ₩79.32tn and operating profit ₩60.54tn (~76% operating margin), both records, but below the ~₩84tn revenue / ~₩64tn operating-profit consensus because HBM4 shipments slipped into later periods; the stock fell ~9.6% on the print. HBM4 entered mass production in Q2 with ~10 long-term customer supply agreements signed, and 2026 capex was guided to the high-₩40tn range (vs ₩30.2tn in FY2025). Management continues to frame the run as a "structural shift," with HBM demand exceeding capacity over the next three years and the upcycle argued to extend toward 2028. SK hynix also earlier announced ~$8bn of ASML EUV lithography purchases.
  9. Korean capacity plan and oversupply risk (Financial Times, reported June 29, 2026): Samsung and SK hynix will invest a combined ₩911tn ($590bn) alongside the government in a nearly $600bn build-out; Seoul expects national DRAM capacity to double within five years. SK hynix closed down 2.9% on the announcement. Morningstar's Jing Jie Yu cautioned that such build-outs "often lead to oversupply in tail years" if AI spending slows, as fresh capacity takes two to three years to come online.
  10. Market frothiness and single-stock options delay (Financial Times, reported June 25, 2026): the Korea Exchange postponed the June 29 launch of weekly single-stock options tied to Samsung, SK hynix, Hyundai Motor and LG Energy Solution, citing record volatility. The market saw an ~8% single-day drop followed by an ~8% rise the next day; the Kospi itself plunged ~10% in one session before recovering ~9%, its wild swings triggered an unprecedented number of trading curbs, and its volatility gauge hit a record high of 95. Samsung and SK hynix together now make up more than half of the Kospi, and the exchange's chief executive warned the concentration could exacerbate volatility. South Korea's Financial Supervisory Service expressed "regret" over leveraged single-stock ETFs tied to the two chipmakers; national margin debt stands at a record ₩37tn ($24bn), with about half of adults now holding brokerage accounts (up from 21% in 2019).
  11. Korean market valuation and "structural change" (Financial Times, reported May 19, 2026): the Kospi more than tripled in under 18 months (2,401 to 7,272 points), six months faster than the Nasdaq Composite into its 2000 peak, yet trades at ~8.6x forward earnings versus ~21.2x for the S&P 500 (Bloomberg). JPMorgan Private Bank's Cameron Chui characterized the rally as "earnings driven" rather than "multiple driven"; Robeco's Joshua Crabb called Samsung and SK hynix "quite cheap" on an earnings basis; Goldman Sachs' Alvin So said "this is not the typical memory cycle" and sees "a structural change." Samsung and SK hynix's combined market value (~$2tn) exceeds South Korea's GDP (~$1.93tn, IMF estimate).

Background reading

  • SK hynix quarterly & annual results (Q2 2026, FY2025): revenue, operating margin, net income, book value, net cash.
  • SK hynix capital-return policy (~50% of accumulated FCF, 2025-2027) and the ₩3,000/share dividend.
  • Counterpoint Research / TrendForce on HBM revenue share and NVIDIA HBM4 (Rubin) allocation.
  • Coverage of the HBM4 volume ramp (Q4 2026 shipments) and 16-Hi HBM4 mass production (Q3 2026 target).
  • Financial Times / Bloomberg (2026): the record Q2 2026 results and the Kioxia stake sale, the $29bn US ADR listing and Microsoft custom-AI-chip selection, the nearly $600bn Korean capacity plan, and the Kospi's AI-driven, retail-led rally and record-volatility backdrop (the delayed single-stock options).
  • Memory peer disclosures (Micron, Samsung): for the HBM-share and cross-cycle comparison.
  • Market data: stockanalysis.com / Yahoo (000660.KS) (price, shares, market cap, 52-week range, multiples) as of August 7, 2026.

Disclaimer. This report is the author's institutional equity-research view, prepared for portfolio and educational purposes. It is not a recommendation to buy, sell, or hold any security. Forward-looking statements are subject to risk and uncertainty; past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions. All third-party trademarks are the property of their respective owners.

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